A look back at 2025: rebranding, new fleet, 20,000+ POS installs—and a sincere thank you to the pharma teams who trusted Rüfenacht.

A look back at 2025: rebranding, new fleet, 20,000+ POS installs—and a sincere thank you to the pharma teams who trusted Rüfenacht.

A faulty sticker ruined a nationwide campaign. Learn how to test, prep, and protect your POS visuals with Rüfenacht’s real-world execution insights

Learn how a holiday giveaway went wrong—and how Rüfenacht helps pharma brands avoid costly POS missteps with feasibility-focused execution.

Discover how Swiss pharmacy showwindows drive real sales and brand recall. Rüfenacht’s new report reveals proven retail visibility tactics

Discover how smart shelf tech delivers real-time POS data and improves campaign execution across Swiss pharmacies—powered by Rüfenacht.

Discover how smart shelf tech delivers real-time POS data and improves campaign execution across Swiss pharmacies—powered by Rüfenacht.

POS materials not driving results? Discover 3 common causes—and Rüfenacht’s field-tested fixes for high-impact Swiss pharma retail campaigns.