How pharma brands can use 3D‑printed POSM accessories to test, customise and optimise in‑store materials with PLA/PETG, small runs and real‑world pilots.

Why stating your budget early changes everything: from faster proposals to smarter trade-offs. Learn how transparent pricing enables better pharma retail execution.

A look back at 2025: rebranding, new fleet, 20,000+ POS installs—and a sincere thank you to the pharma teams who trusted Rüfenacht.

A look back at 2025: rebranding, new fleet, 20,000+ POS installs—and a sincere thank you to the pharma teams who trusted Rüfenacht.

A faulty sticker ruined a nationwide campaign. Learn how to test, prep, and protect your POS visuals with Rüfenacht’s real-world execution insights

Learn how a holiday giveaway went wrong—and how Rüfenacht helps pharma brands avoid costly POS missteps with feasibility-focused execution.

Discover how Swiss pharmacy showwindows drive real sales and brand recall. Rüfenacht’s new report reveals proven retail visibility tactics

Discover how smart shelf tech delivers real-time POS data and improves campaign execution across Swiss pharmacies—powered by Rüfenacht.