From transparent LED screens to RingScreen 360°: discover which digital signage formats drive impact in pharmacy windows, counters, and end caps.

How pharma brands can use 3D‑printed POSM accessories to test, customise and optimise in‑store materials with PLA/PETG, small runs and real‑world pilots.

Why stating your budget early changes everything: from faster proposals to smarter trade-offs. Learn how transparent pricing enables better pharma retail execution.

A look back at 2025: rebranding, new fleet, 20,000+ POS installs—and a sincere thank you to the pharma teams who trusted Rüfenacht.

A look back at 2025: rebranding, new fleet, 20,000+ POS installs—and a sincere thank you to the pharma teams who trusted Rüfenacht.

A faulty sticker ruined a nationwide campaign. Learn how to test, prep, and protect your POS visuals with Rüfenacht’s real-world execution insights

Learn how a holiday giveaway went wrong—and how Rüfenacht helps pharma brands avoid costly POS missteps with feasibility-focused execution.

Discover how Swiss pharmacy showwindows drive real sales and brand recall. Rüfenacht’s new report reveals proven retail visibility tactics