Flawless pharma retail campaigns.

Q: 🕰 When is the right time to involve rüfenacht?

The earlier, the better. Early collaboration allows us to optimize materials, refine targeting, secure the best PoS placements, and align timelines with product availability. 👉 The result: smoother execution, better visibility, and stronger campaign performance.

Q: 💬 How does working with rüfenacht optimize costs?

Our model is designed for efficiency—especially at scale. By centralizing coordination, logistics, and field execution, we reduce your cost per pharmacy or drugstore while increasing consistency. 👉 Your teams stay focused on strategy and sales, while we ensure flawless execution.

Q: 📊 How do we measure the ROI of a campaign?

We provide full visibility on execution and performance. You benefit from: ✔ Proof of service for every activation ✔ Structured campaign reporting ✔ KPI tracking aligned with your objectives ✔ Field feedback to continuously improve future campaigns 👉 You don’t just run campaigns—you learn from them and optimize over time.

Q: 🚚 What’s the added value beyond simple delivery?

We go far beyond logistics. From installation to in-store validation, we ensure your campaign is visible, compliant, and impactful in every location. 👉 Because execution quality directly drives campaign results.

Q: ⚙️ How do you ensure campaigns stay on track?

Our teams manage execution proactively from start to finish. We adapt in real time, coordinate all stakeholders, and ensure continuity throughout the rollout. 👉 You benefit from full control, without the operational burden.

Q: 📦 How do you ensure campaigns are properly implemented in-store?

We coordinate directly with PoS and field teams to ensure correct timing, installation, and visibility. Every activation is: ✔ Installed as planned ✔ Documented with proof of service ✔ Aligned with in-store conditions 👉 Giving you reliable visibility and measurable impact.

On Time. On Budget. With Confidence.

From concept to in-store delivery, we handle execution—letting you focus on strategy while we manage the logistics.

Book a callBook a call

Download the PoS ChecklistDownload the PoS Checklist

our logistic excellence, your strategic advantage

In Swiss pharma retail, flawless execution is more than a nice-to-have: it’s what transforms strategy into visible, measurable success.

When every detail runs smoothly, your team shines, your brand stands out, and your leadership earns recognition.

Precise timing
=
stronger sales impact

Smart
placement
=
Optimal visibility

lack of coordination
=
wasted budget

Field
failures
=
lost trust from sales and HQ

YOU’VE DONE THE STRATEGIC WORK. EXECUTION SHOULD AMPLIFY IT.

what changes with rüfenacht on your side

WHEN WE’RE ON YOUR TEAM, YOU EXCEL AT EXECUTION AND LEAD WITH CONFIDENCE.

Design

We co-creates and field-tests your campaign materials to avoid late-stage rework and ensure real-world impact.

placement

We recommends the most effective formats and books Swiss pharmacies and drugstores for you.

coordination

We ensure everything runs smoothly from start to finish: from suppliers to production, logistics and installation.

reporting

We provide proof of service, campaign reporting, KPI tracking, and sales team alignment from day one.

From in-store activations and shop windows to event stands and digital signage, we make your campaigns perform nationwide.

Book Your Free Campaign ReviewBook Your Free Campaign Review

here’s how working with us actually works

Step 1: Define your campaign

Get expert input early and validate impact before deployment to avoid late-stage rework

Prioritize key PoS, secure slots, and deploy seamlessly

Prioritize high value POS and deploy seemlessly with our logistic support

Track execution and measure ROI with post-campaign insights

You get proof of service + performance feedback

Define your campaign

Fill out our quick project outline form.

We turn your input into a clear, outcome-focused campaign package designed to reduce risk and maximize impact.

Align & validate

We review the campaign package together in a strategy session with your team.

We fine-tune the plan, validate priorities, and ensure full stakeholder alignment before rollout.

Execute with confidence

We take full ownership of execution, from kickoff to reporting.

You get proof of service, clear visibility, and results your team can trust.

Fill Out the Quick Project OutlineFill Out the Quick Project Outline

what success feels like

flawless launch

Your campaign goes live exactly as planned: on time, in full compliance, and across the entire country.

teams focus

Your teams stay focused on what they do best. With full agility in execution, everything flows—no firefighting required.

credibility boost

You’re recognized as the one who delivers reliably, consistently, and with impact.

perfect presence

Your brand shows up exactly where and how it should: perfectly installed, beautifully presented, and right on time.

STRENGTHEN YOUR CREDIBILITY AND ELEVATE YOUR IMPACT WITH RÜFENACHT.

Book Your Free Campaign ReviewBook Your Free Campaign Review

trusted by leading brands

OUR REPUTATION IS BUILT ON TRUST.

These industry leaders trust us to deliver campaigns that perform.

what our clients are saying

“Rüfenacht stands out for its flexibility and its ability to quickly adapt to our needs. Their responsiveness is exemplary, even for last-minute support on major projects. With Rüfenacht, we’ve found a reliable and innovative partner, ready to take on any challenge.”

Lucas Joly, Trade Marketing Manager - Pierre Fabre

“With them, we can confidently launch large campaigns. They think ahead and keep us informed.”

Andrea Odermatt, Trade Marketing Manager - Haleon

“Materials arrive on time, installed by pros. Our product visibility and placements have soared.”

Martina Graf, Product Manager - Hänseler

60+ years of field-proven swiss precision

2000+

PoS managed annually

< 3 Weeks

from kickoff to rollout

5 Warehouses

for national coverage

26 Cantons

Active in all 26 cantons

volume-based pricing

From CHF 47.90 to CHF 82.90 per activation

What’s Included

All-inclusive execution
Pay only for completed activations
Lower cost per PoS as volume increases

You only pay for completed activations. No execution = no cost.

need something more specific?

Add optional services to adapt the package:

Material retrieval & reuse

Recover and reuse your materials to reduce waste and improve campaign sustainability.

Refresh & reinstallation

Keep your campaign visible and impactful with scheduled refreshes and reinstallation.

Heavy or complex materials

Support for campaigns involving heavy, technical, or more complex installations.

Non-standard setups

For campaigns that go beyond the standard scope, including a higher number of elements or custom configurations.

additional services

More than Activation

We also support your campaigns beyond execution

Merchandising

Shelf & in-store setup

Events

Stands, congresses, activations

Retail Intelligence

Data & performance insights

Digital Amplification

Extend your campaign reach

Everything You’ve Wanted to Know About Campaign Execution

Frequently asked questions

🕰 When is the right time to involve rüfenacht?yannick2026-04-16T09:33:28+02:00

🕰 When is the right time to involve rüfenacht?

The earlier, the better.

Early collaboration allows us to optimize materials, refine targeting, secure the best PoS placements, and align timelines with product availability.

👉 The result: smoother execution, better visibility, and stronger campaign performance.

💬 How does working with rüfenacht optimize costs?yannick2026-04-16T09:52:08+02:00

💬 How does working with rüfenacht optimize costs?

Our model is designed for efficiency—especially at scale.

By centralizing coordination, logistics, and field execution, we reduce your cost per pharmacy or drugstore while increasing consistency.

👉 Your teams stay focused on strategy and sales, while we ensure flawless execution.

📊 How do we measure the ROI of a campaign?yannick2026-04-16T09:53:14+02:00

📊 How do we measure the ROI of a campaign?

We provide full visibility on execution and performance.

You benefit from:

✔ Proof of service for every activation
✔ Structured campaign reporting
✔ KPI tracking aligned with your objectives
✔ Field feedback to continuously improve future campaigns

👉 You don’t just run campaigns—you learn from them and optimize over time.

🚚 What’s the added value beyond simple delivery?yannick2026-04-16T09:55:29+02:00

🚚 What’s the added value beyond simple delivery?

We go far beyond logistics.

From installation to in-store validation, we ensure your campaign is visible, compliant, and impactful in every location.

👉 Because execution quality directly drives campaign results.

⚙️ How do you ensure campaigns stay on track?yannick2026-04-16T09:56:20+02:00

⚙️ How do you ensure campaigns stay on track?

Our teams manage execution proactively from start to finish.
We adapt in real time, coordinate all stakeholders, and ensure continuity throughout the rollout.

👉 You benefit from full control, without the operational burden.

📦 How do you ensure campaigns are properly implemented in-store?yannick2026-04-16T10:18:31+02:00

📦 How do you ensure campaigns are properly implemented in-store?

We coordinate directly with PoS and field teams to ensure correct timing, installation, and visibility.

Every activation is:

✔ Installed as planned
✔ Documented with proof of service
✔ Aligned with in-store conditions

👉 Giving you reliable visibility and measurable impact.

execution that matches your ambition

You focus on strategy and results—we ensure everything runs exactly as planned.

TURN YOUR NEXT CAMPAIGN INTO A BENCHMARK.