Bringing dynamic visibility to Swiss pharmacies—without the complexity.

What’s New: Modular Digital Signage That Works Where Pharma Sells

At Rüfenacht Pharma Retail Solutions (R8), we’ve spent nearly four decades helping pharmaceutical brands be seen—and understood—where it matters most: at the point of sale.

Today, we’re introducing a new way to strengthen visibility and relevance in pharmacy environments with Rüfenacht Digital Signage, a flexible and operationally smart suite of screens tailored specifically for pharmacy retail.

Whether you want to:

• Spotlight a product range directly on the shelf,
• Attract passersby through the shop window,
• Reinforce brand equity with street-facing displays,
• Support pharmacists at checkout with health tips or seasonal info,
• Or prompt a shopper to engage via a mini-survey…

We now offer a digital signage service that makes all of this feasible—with the same Swiss precision and campaign coordination Rüfenacht is known for.

Our early pilots used L-shaped digital shelf screens to highlight dermo-cosmetic ranges—combining dynamic visuals with contextual prompts. And the feedback was clear: digital visibility works when it’s simple to deploy, easy to update, and fits the pharmacy flow.

So we built our service to do just that.

Why It Matters: Static Alone No Longer Suffices

Pharma retail teams already face tight timelines, high expectations from HQ, and fierce competition for shelf space. And with traditional promotional materials often limited by pharmacy size, installation constraints, or timing conflicts, many brand campaigns underdeliver—not because of bad ideas, but because of execution bottlenecks.

We’ve seen it firsthand:

“The visual was great. The message was clear. But in-store, it ended up behind a column—printed and forgotten.”

Digital signage helps break this cycle—as long as it’s managed right.

What marketers want is:

• More agility to adapt messages during the campaign window,
• More control over brand presence at POS,
• More visibility into what’s actually live—and where,
• And ideally, a way to collect some engagement data without burdening pharmacy staff.

Until now, making that happen required separate vendors, bespoke tech integration, and a lot of IT patience.

With Rüfenacht Digital Signage, we solve that friction—by integrating signage into your campaign execution workflow.

How It Works: Modular, Managed, and Pharmacy-Ready

Rüfenacht Digital Signage is built for the real world of Swiss pharmacies. That means it’s:

✅ Modular

Choose the format(s) that match your campaign goal and available space:

• L-shaped shelf screens: perfect for product ranges
• Mini shelf-end screens: one product focus, attention-grabbing
• Showwindow screens: large format, general brand presence
• Street-facing signage: attract foot traffic, awareness
• Cash register screens: educational or promotional content during checkout

✅ Flexible

Devices can be:

• Preloaded and run offline
• Or connected via POS Wi-Fi or a 5G router for live updates

You decide.

✅ Centralized

Control your content via our Rüfenacht web platform or let us do it for you:

• We can create and manage your playlists
• Schedule content by time, date, or POS
• Push updates in real-time when connected

Already using digital screens in some POS? We can manage those through our app, too.

✅ Integrated with Your Campaign

Because we’re your single point of contact for POS execution, the screen deployment is planned alongside your materials, not after the fact.

That includes:

• Planning and booking with the pharmacy
• Installation and setup
• Content testing and preview
• Optional content updates mid-campaign

No extra vendor. No missed handoff. No conflicting timelines.

What Clients Can Expect: From Frustrating Rollouts to Strategic Visibility

Let’s walk through a simplified client use case:

Scenario: A Swiss dermo-cosmetic lab is preparing a spring campaign for its acne treatment range. They’ve already secured shelf space and want to reinforce their launch with digital messaging.

Before Rüfenacht Digital Signage: They might rely solely on paper wobblers or printed brochures—easily missed, hard to update, no feedback.

With Rüfenacht:

• We propose a mini shelf-end screen to highlight the product benefits in motion.
• A simple video loop is uploaded ahead of deployment.
• In select pharmacies, we test an interactive version: a 1-question quiz to propose a relevant product.
• In one pilot site, we include a tablet with an optional camera module to detect skin tone—offering a personalized recommendation (fully anonymized, no data stored).
• All updates are managed by Rüfenacht through our content app.
• At campaign end, the brand receives: proof of screen installation, playback confirmation, and qualitative feedback from staff and shoppers.

✅ Increased attention at the point of decision

✅ Easy mid-campaign updates without reprinting

✅ Measurable campaign presence—even without full data collection

Over time, we expect digital signage to also enable slot-based monetization—for example, larger POS-owned screens could host several brand messages per day. This opens opportunities for co-funding campaigns or shared screen networks between laboratories and pharmacies.

A word of caution:

Digital screens do require some power and space, and approval from the pharmacy is always needed. We handle that dialogue for you, but strategic planning remains essential to avoid blocking products or disrupting workflows.

Ready to Explore It? Let’s Talk

Whether you’re preparing a major seasonal launch or simply want to test a smarter way to show your message in store, we’re ready to help you bring dynamic visibility to life.

We can support:

• Pilot campaigns in selected regions
• Integration with your existing digital signage tools
• Custom playlist setup and creative development
• Full-service rollout alongside your classic POS materials

Let’s plan it right from the start.

📅 Book your free campaign review

Or contact your Rüfenacht Customer Success Manager to request a signage demo or content walkthrough.

Rüfenacht Digital Signage

Swiss visibility. Strategic control. Delivered with precision.