We’ve always sent the material directly to the PoS—what’s the real benefit of changing our current approach?

Good question—and here’s why rethinking that approach matters:

• No installation guarantee: Materials sent directly to pharmacies often end up in storage, forgotten—or worse, discarded. Pharmacy staff simply don’t have the time or the mandate to manage your campaign.
• Poor timing leads to lost visibility: If your materials arrive when another campaign is already running, your assets might not even make it to the sales floor due to limited space.
• No visibility, no ROI: Without field coordination, you have no proof that your materials were ever installed—or installed correctly.

By working with Rüfenacht, you get proactive coordination, verified installation, and timing aligned with in-store activity—ensuring your campaign gets seen and delivers real impact.