We’ve always sent the material directly to the PoS—what’s the real benefit of changing our current approach?

Good question—and here’s why rethinking that approach matters: No installation guarantee: Materials sent directly to pharmacies often end up in storage, forgotten—or worse, discarded. Pharmacy staff simply don’t have the time or the mandate to manage your campaign. Poor timing leads to lost visibility: If your materials arrive when another campaign is already running, your assets might not even make it to the sales floor due to limited space. No visibility, no ROI: Without field coordination, you have no proof that your materials were ever installed—or installed correctly. By working with Rüfenacht, you get proactive coordination, verified installation, and timing aligned with in-store activity—ensuring your campaign gets seen and delivers real impact.

What happens if things go wrong during the campaign—how do we know we can rely on Rüfenacht?

If something goes wrong, we don’t just report it—we fix it. We react fast: whether that means re-planning a POS visit, pausing the campaign to correct materials with the supplier, or postponing the rollout in case of an emergency. Our team is built to adapt—so your campaign stays on track with minimal disruption.

I’m not the only one involved—how can I present this to my leadership team?

You’re absolutely right—decisions like this often involve multiple stakeholders. To support your internal process, we can provide: ✅ A leadership-ready summary that highlights ROI, execution confidence, and strategic value ✅ Procurement documentation and the ability to respond to a formal Request for Proposal (RFP) if needed ✅ The option for a brief call or presentation with your team to address questions directly We’re here to help you build internal alignment and move forward smoothly.

We’re not sure this is the right time—what if we’re too early in our planning?

Actually, starting early is a major advantage. It gives you the time to choose the best—or most cost-effective—suppliers, to run pilot tests on a few POS and avoid costly mistakes, to identify which locations will deliver the greatest impact, and to ensure your promotional materials are perfectly timed with product availability in-store. Planning ahead means fewer surprises and better results.

How can I justify the cost of Rüfenacht’s services compared to handling it in-house?

Actually, outsourcing can be more cost-effective—especially at scale. By centralizing coordination and managing execution across your entire POS network, we create economies of scale: faster rollout, higher consistency, and a lower cost per pharmacy. Those efficiencies get passed directly on to you. And let’s be honest—your sales reps should be focused on selling, not installing materials. We free up your internal teams to do what they do best, while we ensure every campaign is executed flawlessly in the field.

What about using low-cost suppliers like a transport company?

Yes, they can move boxes from A to B—but they’re not campaign specialists. They won’t install your materials, troubleshoot onsite, or take responsibility if your assets aren’t visible and properly placed in-store. That’s the difference: we don’t just deliver, we deliver results.

FAQs - Rüfenacht Pharma Retail Solutions

We’ve always sent the material directly to the PoS—what’s the real benefit of changing our current approach?
What happens if things go wrong during the campaign—how do we know we can rely on Rüfenacht?
I’m not the only one involved—how can I present this to my leadership team?
We’re not sure this is the right time—what if we’re too early in our planning?
How can I justify the cost of Rüfenacht’s services compared to handling it in-house?
What about using low-cost suppliers like a transport company?