By the Rüfenacht Pharma Retail Solutions Team | June 2025
Campaigns in Swiss pharma retail aren’t just complex—they’re pressure-cookers.
We know, because we’re in it with you.
You’re balancing launch windows with supply chains. You’re aligning HQ expectations with pharmacy realities. You’re navigating five (or more) vendors, unclear timelines, and last-minute feedback from the field.
And still, the campaign has to go live on Monday.
At Rüfenacht, we spend a lot of time deep in these campaign trenches—not just delivering materials, but listening closely to the pain points our partners face across the Swiss pharmacy and drugstore landscape.
One client recently told us, “It’s not the strategy that keeps me up at night—it’s the handover. Between approval and rollout, too much can go wrong.”
We hear that. And we want to go further.
As we plan our next series of emails and insights for you, we want to make sure we’re not just broadcasting. We’re opening a real conversation.
Tell Us: What Would You Like to See in Your Inbox?
Here’s what we’re thinking about covering—but we’re more interested in what you’re curious about:
- 📍 Point-of-sale realities: What’s really working—or not—at the pharmacy/drugstore counter?
- 💸 Pharma economics at the campaign level: How do you stretch every franc without cutting corners?
- 📊 Swiss market snapshots: What trends and data would help you guide leadership or justify spend?
- 🤦 Campaign fails (and recoveries): Want more transparency around where things go wrong and how to bounce back?
- 🧠 Best practices in pharma retail campaigns: From setup timing to team briefings—what proven tactics save stress?
- ✍️ Or something completely different? Tell us what you want to read.
We’re designing these messages for marketers, trade leads, and PoS stakeholders who are in the middle of campaign execution—not just planning it. If you’ve ever had to explain why a display wasn’t installed (even though it was delivered), this is for you.
Three Questions We’re Hoping You’ll Answer
We’re not asking out of curiosity alone. Your answers will shape how we build tools, tips, and shared learnings that actually help. So please—tell us:
- What part of campaign execution feels the most under-discussed or overlooked?
- What would help you feel more in control during rollouts, especially across multiple PoS?
- Have you seen or lived through a campaign misstep that others could learn from? We’d love to hear about it.
We promise: no naming, no shaming—just smarter sharing.
Why This Matters to Us
We’ve been in this industry for over 36 years, and we’ve evolved from logistics provider to partner-level campaign enabler. That means we see not just the packaging and the pallets—but the context, the pressure, and the human effort behind every campaign launch.
We know that marketers are often left managing chaos, not strategy. And we believe the industry gets better when we talk honestly about what works—and what doesn’t.
Just last quarter, a mid-sized lab told us they’d lost visibility at 28 PoS locations because a well-known transport company dropped off materials—but no one installed them. No photos. No confirmation. No ROI.
That’s not unusual. But it’s absolutely fixable—with the right processes, people, and shared learning.
Let’s make the conversation smarter. Let’s make campaign work feel less lonely.
How to Share Your Thoughts
There are a few easy ways to get in touch:
- ✉️ Drop us a line at info@r-8.ch
- 💬 Comment on our latest LinkedIn post (we’ll link this article there)
- 📅 Prefer to talk it through? Book a 15-min feedback chat with one of our team members
No forms. No pressure. Just tell us what’s top of mind—and we’ll make sure future updates actually serve you.
We’re building this together. Let’s start with your voice.