• “It Used to Be Better”: How Pharma POSM Evolved

• A Year of Precision, Partnership, and Unexpected Turns

• Use Case: When Stickers Don’t Stick

• Use Case: When Giveaways Hurt Your Campaign — A Lesson from the Field

• Why Showwindows and In-Store Promotions Still Matter in Pharma Retail

• The QR Code That Led to a 404 — A Lesson in Pre-Testing

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