• POSM outsourcing: from distributor to specialized partner
  • Marketing materials to promote phytotherapy at the point of sale
  • Digital and POSM: state of the art in dynamic display solutions
  • 3D printing and POSM: what pharmaceutical companies can do at the point of sale
  • Budget and pharmacy campaigns: why clarity accelerates everything
  • “It Used to Be Better”: How Pharma POSM Evolved