What’s New: How Rüfenacht Evolved in 2025

2025 was not a “steady state” year for Rüfenacht Pharma Retail Solutions. It was a year of concrete change in how campaigns are deployed and supported across pharmacies and drugstores throughout Switzerland.​

Over 20,000 POS elements were installed nationwide, supported by more than 400,000 kilometres driven by our field and logistics teams – roughly the equivalent of circling the planet around ten times. At the same time, a new vehicle fleet was rolled out to better protect materials and improve timing reliability, and a full rebranding was launched: new logo, new visual identity, and a new website aligned with our role as a strategic execution partner rather than a simple logistics provider.​

All these evolutions share a single objective: to serve pharmaceutical marketing teams more precisely and more predictably, from brief to shelf.​

Next Steps: Closing the Year and Preparing the Next

2025 has been a year of precision, partnership, and, yes, a few unexpected turns. The investments in fleet, identity, and operational structure are not an endpoint; they are a foundation for even more integrated services in the years ahead.

To the marketing, trade, sales, and retail operations teams who have trusted Rüfenacht this year: thank you. Your campaigns, feedback, and challenges have directly shaped these evolutions and clarified where we can bring the most value.

As the year comes to an end, Rüfenacht Pharma Retail Solutions wishes you a very happy holiday season and all the best for the New Year – with smoother POS planning, more serene implementations in pharmacies and drugstores, and a little less operational stress in your calendar.