Flawless pharma retail campaigns.

Q: How can I justify the cost of working with rüfenacht vs. doing it in-house?

In many cases, outsourcing is more cost-efficient, especially at scale. We centralize planning, logistics, and field coordination across all your POS locations, which reduces your cost per pharmacy. Your internal teams save time, avoid fire-fighting, and focus on what matters most: strategy, innovation, and driving sales. Bonus: Your sales reps stay focused on their jobs, not installing displays.

Q: Can’t we just use a transport company to deliver the materials?

A transporter moves boxes. We move campaigns. We install on-site, validate placement, troubleshoot if needed, and ensure everything is retail-ready. No delivery-only provider will guarantee proper execution. We do, because visibility matters.

Q: What if we’re still early in the planning phase?

Perfect. Early engagement is where the biggest savings happen. It allows us to test materials, optimize targeting, secure retail slots, and sync timelines with product availability. Planning ahead reduces last-minute fixes and increases campaign success.

Q: I’m not the only one involved. Can you help me present this to leadership?

Absolutely. We support your internal process with: ✅ ROI-focused summaries ✅ Procurement documentation ✅ Support for RFPs ✅ Optional presentations with your leadership team We’re here to help you build buy-in and move forward.

Q: What if something goes wrong during the campaign?

We don’t just report problems, we solve them. Whether it’s rescheduling, adjusting materials, or coordinating field corrections, we move fast to keep things on track. You stay informed, and your campaign stays under control.

Q: We usually send materials directly to PoS. Why change?

Here’s why rethinking that matters: No one guarantees setup, not even the pharmacy Poor timing = lost visibility No installation = no impact No proof = no ROI With Rüfenacht, you get installation confirmation, execution aligned with store activity, and campaign results you can trust.

On Time. On Budget. With Confidence.

We handle your marketing campaign execution from concept to field—so you can focus on strategy, not logistics.

Book a callBook a call

Download the PoS ChecklistDownload the PoS Checklist

It’s Not Just Logistics—It’s Your Reputation

Running a retail campaign in Switzerland shouldn’t feel like firefighting.
But when timelines slip, setups are misaligned, or materials go missing, it’s not the suppliers who get questioned. It’s you.

Missed
windows
=
missed sales

Poor
visibility
=
weak impact

lack of coordination
=
wasted budget

Field
failures
=
lost trust from sales and HQ

YOU’VE DONE THE STRATEGIC WORK. EXECUTION SHOULDN’T UNDO IT.

what changes with rüfenacht on your side

WHEN WE’RE ON YOUR TEAM, YOU DON’T JUST EXECUTE CAMPAIGNS. YOU LEAD WITH CONFIDENCE.

co-design support

We co-create materials with you, avoiding late-stage rework

format expertise

We recommend the most effective formats for Swiss pharmacies and drugstores

tested & validated

We field-test your materials before rollout to ensure real-world impact

full coordination

We manage all suppliers, ensuring everything runs through one reliable point of contact

end-to-end delivery

We handle production, logistics, and installation. On time and on point

reporting & alignment

You get proof of service, campaign reporting, and sales team alignment from day one

From merchandising and shop windows to smart shelves and digital signage, we’ve done it successfully, nationwide.

Book Your Free Campaign ReviewBook Your Free Campaign Review

Here’s What Working with Us Actually Looks Like

Co-design & test your campaign materials

Get expert input early and validate impact before deployment to avoid late-stage rework

Prioritize key PoS, secure slots, and deploy seamlessly

Prioritize high value POS and deploy seemlessly with our logistic support

Track execution and measure ROI with post-campaign insights

You get proof of service + performance feedback

Co-design & test your campaign materials

Get expert input early and validate impact before deployment to avoid late-stage rework

Prioritize key PoS, secure slots, and deploy seamlessly

Prioritize high value POS and deploy seemlessly with our logistic support

Track execution and measure ROI with post-campaign insights

You get proof of service + performance feedback

what success feels like

flawless launch

Your campaign launches on time, in full compliance, nationwide

teams focus

Your teams stay focused, not firefighting

credibility boost

You earn internal recognition as the person who makes things happen

perfect presence

Your brand shows up exactly where and how it should: perfectly installed, beautifully presented, and on time

THAT’S EXECUTION THAT BUILDS YOUR CREDIBILITY, NOT BREAKS IT.

Book Your Free Campaign ReviewBook Your Free Campaign Review

trusted by leading brands

OUR REPUTATION IS BUILT ON TRUST.

These industry leaders trust us to deliver campaigns that perform.

what our clients are saying

“Rüfenacht stands out for its flexibility and its ability to quickly adapt to our needs. Their responsiveness is exemplary, even for last-minute support on major projects. With Rüfenacht, we’ve found a reliable and innovative partner, ready to take on any challenge.”

Lucas Joly, Trade Marketing Manager - Pierre Fabre

“With them, we can confidently launch large campaigns. They think ahead and keep us informed.”

Andrea Odermatt, Trade Marketing Manager - Haleon

“Materials arrive on time, installed by pros. Our product visibility and placements have soared.”

Martina Graf, Product Manager - Hänseler

60+ years of field-proven swiss precision

2000+

PoS managed annually

< 3 Weeks

from kickoff to rollout

5 Warehouses

for national coverage

26 Cantons

Active in all 26 cantons

flexible packages for every stage

Starter

Pilot campaign

From CHF 1’999

Request Quote

What’s Included

1 campaign / 1 media
1 language
10 PoS locations
Optional material design & test
Dispatch & installation
Proof of service
Email support

Activation

National rollout

From CHF 19’999

Book a Demo

What’s Included

3 campaigns / multi-media
Up to 4 languages
Up to 600 PoS
Material design + optional test & production
Supplier coordination + dispatch & installation
Proof of service + report
Hotline

Enterprise

Total visibility

Price on request

Talk to Sales

What’s Included

Unlimited campaigns
Unlimited languages
Nationwide rollout +
priority scheduling
Material design & test + optional production
End-to-end coordination + priority logistics
Proof of service + report +
analytics
Dedicated Project Manager

Everything You’ve Wanted to Know About Campaign Execution

Frequently asked questions

How can I justify the cost of working with rüfenacht vs. doing it in-house?yannick2025-07-24T09:46:01+02:00

How can I justify the cost of working with rüfenacht vs. doing it in-house?

In many cases, outsourcing is more cost-efficient, especially at scale.
We centralize planning, logistics, and field coordination across all your POS locations, which reduces your cost per pharmacy.
Your internal teams save time, avoid fire-fighting, and focus on what matters most: strategy, innovation, and driving sales.

Bonus: Your sales reps stay focused on their jobs, not installing displays.

Can’t we just use a transport company to deliver the materials?yannick2025-07-24T09:47:02+02:00

Can’t we just use a transport company to deliver the materials?

A transporter moves boxes. We move campaigns.
We install on-site, validate placement, troubleshoot if needed, and ensure everything is retail-ready.
No delivery-only provider will guarantee proper execution. We do, because visibility matters.

What if we’re still early in the planning phase?yannick2025-07-24T09:48:25+02:00

What if we’re still early in the planning phase?

Perfect. Early engagement is where the biggest savings happen.
It allows us to test materials, optimize targeting, secure retail slots, and sync timelines with product availability.
Planning ahead reduces last-minute fixes and increases campaign success.

I’m not the only one involved. Can you help me present this to leadership?yannick2025-07-24T10:06:47+02:00

I’m not the only one involved. Can you help me present this to leadership?

Absolutely. We support your internal process with:

✅ ROI-focused summaries
✅ Procurement documentation
✅ Support for RFPs
✅ Optional presentations with your leadership team

We’re here to help you build buy-in and move forward.

What if something goes wrong during the campaign?yannick2025-07-24T09:52:49+02:00

What if something goes wrong during the campaign?

We don’t just report problems, we solve them.
Whether it’s rescheduling, adjusting materials, or coordinating field corrections, we move fast to keep things on track.
You stay informed, and your campaign stays under control.

We usually send materials directly to PoS. Why change?yannick2025-07-24T10:57:54+02:00

We usually send materials directly to PoS. Why change?

Here’s why rethinking that matters:

No one guarantees setup, not even the pharmacy
Poor timing = lost visibility
No installation = no impact
No proof = no ROI

With Rüfenacht, you get installation confirmation, execution aligned with store activity, and campaign results you can trust.

Your Campaigns Deserve Better Execution

You shouldn’t have to chase vendors or fix field mistakes.
With rüfenacht, you gain a reliable partner who owns every detail so you can focus on driving results.

LET’S MAKE YOUR NEXT CAMPAIGN THE ONE THAT RUNS FLAWLESSLY.

Book Your Free Campaign ReviewBook Your Free Campaign Review

Flawless pharma retail campaigns.

On Time. On Budget. With Confidence.

It’s Not Just Logistics—It’s Your Reputation

Missed windows = missed sales

Poor visibility = weak impact

lack of coordination = wasted budget

Field failures = lost trust from sales and HQ

what changes with rüfenacht on your side

co-design support

format expertise

tested & validated

full coordination

end-to-end delivery

reporting & alignment

Here’s What Working with Us Actually Looks Like

Co-design & test your campaign materials

Prioritize key PoS, secure slots, and deploy seamlessly

Track execution and measure ROI with post-campaign insights

Co-design & test your campaign materials

Prioritize key PoS, secure slots, and deploy seamlessly

Track execution and measure ROI with post-campaign insights

what success feels like

flawless launch

teams focus

credibility boost

perfect presence

THAT’S EXECUTION THAT BUILDS YOUR CREDIBILITY, NOT BREAKS IT.

trusted by leading brands

what our clients are saying

60+ years of field-proven swiss precision

2000+

< 3 Weeks

5 Warehouses

26 Cantons

flexible packages for every stage

Starter

What’s Included

Activation

What’s Included

Enterprise

What’s Included

Everything You’ve Wanted to Know About Campaign Execution

How can I justify the cost of working with rüfenacht vs. doing it in-house?

Can’t we just use a transport company to deliver the materials?

What if we’re still early in the planning phase?

I’m not the only one involved. Can you help me present this to leadership?

What if something goes wrong during the campaign?

We usually send materials directly to PoS. Why change?

Your Campaigns Deserve Better Execution

LET’S MAKE YOUR NEXT CAMPAIGN THE ONE THAT RUNS FLAWLESSLY.

Missed
windows
=
missed sales

Poor
visibility
=
weak impact

lack of coordination
=
wasted budget

Field
failures
=
lost trust from sales and HQ